Data and Applied Scientist

Working on sponsored search advertisements on the BingAds platform, under the guidance of Jitendra Ajmera, I accomplished tasks like:

• Designing better pricing algorithms to help advertisers spend their budget to get maximum returns across platforms.
• Using stochastic modelling techniques for experimentation to see if the accuracy for predicted performance indicators can be improved.
• Improving the prediction for advertiser parameters and incentivising advertisers to reveal true value for the click.
• Large scale data storage optimizations to reduce the memory by >30% to decrease the cost-to-serve.
• Deciding optimum parameters for maximum revenue generation subject to market constraints and modelling better pricing rules.
• Improving the clustering mechanism to create better query distribution and automating its workflow.